It is hard enough to make a living on YouTube, but now the popular video sharing platform has announced a change to its monetization rules that will make it even harder for new channels to earn money.
Many YouTube channels make their earnings through the YouTube Partner Program, which automatically displays relevant ads before and during their videos. In the past, any channels could join the program as long as they met certain viewership requirements.
YouTube announced in April 2017 that it would be raising the threshold for partner program, requiring channels to have at least 10,000 views before they can display YPP ads, but YouTube has decided that this change was not enough to vet its partners properly.
The issue, of course, is advertisers, with which YouTube had a rough 2017. The Google-owned site suffered a major backlash from brands after it displayed their ads alongside videos that support sexism, homophobia, antisemitism and other hateful ideologies. Google even had to appear before the U.K.’s Cabinet Office to explain how government sponsored ads ended up on extremist channels.
“While that threshold provided more information to determine whether a channel followed our community guidelines and policies, it’s been clear over the last few months that we need a higher standard,” YouTube Chief Product Officer Neal Mohan and Chief Business Officer Robert Kyncl said on the site’s blog for content creators. “Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers.”
Mohan and Kyncl added that YouTube chose the new guidelines “after thorough analysis and conversations with creators like you.” The new requirement is already in effect for new partners, but it will also be rolled out to existing channels on Feb. 20. YouTube is giving those channels a 30-day grace period to get their numbers up, but if they do not meet the requirements by the end of the grace period, they will no longer be able to earn money through the partner program.
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Post your channel link in the comment section, i will check that your channel is ready for YPP or not 🙂